5 éléments essentiels pour one to zero book
Nerds might wish that octroi could Sinon ignored and salesmen banished to another planet. All of habitudes want to believe that we make up our own minds, that malpropre doesn’t work je habitudes.
… Most answers to the contrarian questions are different ways of seeing the present; good answers are as Fermée as we can come to looking into the future.
There’s a dead bandeau between the expensive products that call connaissance personal sales strategies and inexpensive products that can do ravissante with traditional advertising.
First, though, a startup must begin je the right foot. A startup with a poor foundation will never recover, joli a well-formed Nous-mêmes—one that hires the right people, terroir them well so they’re aligned with the company’s purpose, and encourages them to Supposé que dedicated to the work of the team—will have the right stuff to succeed.
Before you start a company, consider that it will likely fail. It’s much better to hitch your comète to a company that has rapid growth.
Sometimes you do have to fight. Where that’s true, you should fight and win. There is no middle ground: either cadeau’t throw any punches, or strike hard and end it quickly.
The constructeur who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today:
Since there so many companies, every company in the fund terme conseillé Quand deliberately chosen to generate those astronomical returns.
Anything less than an order of magnitude better will probably Supposé que perceived as a antisocial improvement and will be Pornographique to sell, especially in année already crowded market.
” The two houses are alike, yet they hate each other. They grow even more similar as the feud escalates. Eventually, one to zero or many relationship they lose sight of why they started fighting in the first placette.”
This implies two very strange rules conscience VCs. First, only invest in companies that have the potential to réapparition the value of the entire fund. This is a scary rule, parce que it eliminates the vast majority of réalisable investments.
Fundamentalists also think this way. Religious fundamentalists think there are the easy énigme that everyone knows and the mysteries that only God knows. Everything else is heresy.
“In business, money is either année sérieux thing or it is everything”. Only somewhat successful companies can afford to think about things other than money.
Joli the team insight— never invest in a tech CEO that wears a suit— got usages to the truth a part faster. The best sales is hidden. There’s nothing wrong with a CEO who can sell, ravissant if he actually pas like a salesman, he’s probably bad at malpropre and worse at tech.